With reference to your company ARYZTA:
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Identify the company’s resources, capabilities and core competencies, supporting your claims with evidence (use the tangible/intangible typology for the resources; from there, extrapolate the related capabilities; you may also look for capabilities in the company’s different functional domains)
Apply the VRIN test. Can they give the company a sustainable advantage over competitors?
3) Write a short 2-page report with your findings
Company’s most important resources, capabilities and core competencies
Implications of your findings for the company’s strategy