follow the feedbacks.
Confirmed

I would like to add a table like the other one comparing the vision and mission of the business and the competition and verify that every footnote and the references are in Chicago style.
I left the blank page to built the table.
Confirmed

Competitive landscape (benchmarking): would deliver the business the information regarding how the business and the competition are doing their marketing, sales, delivering services, weaknesses, strengths, their vision, mission.
Marketing