For this assignment, you will research an article from a reputable source that details how business are using analytics, data, and/or quantitative methods to drive their business decisions. Examples of such articles include:

Schnucks Markets is the topic. It is a small food market in St. Louis Missouri.

Schnuck Markets leverages robot-collected data to improve its app (

The topic area is entirely up to you and your interests. The article does not have to relate directly to the material we have covered, or will cover, but it must focus on quantitative aspects in business in some way. If you are unsure whether your article is appropriate, please email it to me for approval.

Once you have read the article, develop a summary of the article and a critical analysis of the content. The analysis should feature what you found particularly interesting from the article and your informed opinions on the topic based on your experiences (both lived and learned) with the subject matter. In most cases, you will need to consult various sources in order to develop a well-rounded perspective on the topic.

Your assignment should be submitted as a 3-page paper (typed, double-spaced, 12-point Times New Roman font) that features a summary of one page and a critique of two pages. Your summary should not exceed one page.