Instructions
Devlop a complete marketing plan. Thoroughly review sections of your plan and make any revisions as necessary.

Is the marketing mix strategy congruent? Do tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements?

Bottom Line: ensure that there is alignment between the organization’s mission, the marketing mix strategy, and actionable items.

Contents:
Executive Summary,
Marketing,
SWOT,
Marketing Strategy,
Action Programs, Budgets, Control Measures

Formatting Requirements
12 point, Times New Roman font
Double-spaced
Title page
Reference list (citations and references should follow current APA format)

Formal Marketing Plan